We started Caramels de Bouchard on a whim, six years ago. It was always my mother’s idea to sell them someday. We were under strict instruction to never give out the recipe just in case. But six years ago I decided to put my web development and marketing skills into hyperdrive and see if I could launch something over a weekend, Super Bowl weekend in fact. Most people give themselves more time… but I didn’t want to spend too much time on it in case it really didn’t go anywhere. Within 48 hours we had a website, a logo, social media presence…. and orders for 11 lbs of caramel. The following week we sold over 50 pounds of caramel and had inquiries about wholesaling…
Six years later we have a dedicated following of Caramel Addicts and Caramels de Bouchard have been shipped the world over. They are still made the way my grandmother and her mother made them – small batches, by hand. We haven’t changed the original recipe at all, except of course, we went from Memere’s original two varieties to about 20 new and exciting ones. It’s been an awesome journey.
To celebrate, we decided to give away six pounds of caramels in a “Random Act of Caramel”. Facebook friends nominated deserving people to send a sweet treat to – the response was overwhelming and the stories heartwarming! I can’t wait to hear the reactions from the recipients, who are all over the country and range from a household of nuns, to a school, to deserving friends and parents. We may have taken more than six winners – the stories were just too sweet 😉
Thank you for making Caramels de Bouchard part of your gift giving – I know my grandmother looks down from heaven with a smile knowing her candy is making so many so happy.
Don’t forget to use promo code CARAMELADDICT for a discount on your next order of Caramels!
Merci et bon appetit!